OUR STORY

Hello, I'm Melody Joy, the Mama behind Shop Gwen's Closet. My daughter is the extraordinary Gwenivere Joy, the muse behind this brand.
Let me share a little backstory of how this fun and unique line came to be about!

When not being a full-time Mommy, I provide (mainly in the middle of the night) branding, website design, content creation, and social media management for beauty/lifestyle brands.

But my FAVORITE thing to do when not mom'n or working is to shop for Gwen! Since before she was even born, I curated her closet to a specific color palette (blush pink, white, gold, grey, black, leopard
) with a bohemian/classic girly-girl style. As she started to grow out of all these fabulous clothes I purchased for her, I had the idea of making a little Instagram shop to sell them.

Considering my branding experience and passion for children's clothing, this idea grew and grew until I began creating capsule collections for an all-out children's line and having the absolute most fun while at it.

Each collection is inspired by my daughter, our lifestyle (we live on the beach in SoCal), and the belief that beautifully dressed children make the unforgettable moments that much more special.